We at KLAY are on the lookout for a Search Engine Optimization specialist with an analytical bend of mind to join us on our journey to the becoming every child’s safe and happy space in the country
KLAY has been consistently recognised as the Best Day-care & Prep school in India with an unwavering focus on providing the right learning environment & resources and unmatched childcare facilities.
2200+ KLAY educators spread across 150+ centres in India across 7 cities Pan India are united in their mission to nurture every child’s gifts and be the trusted parenting partner of every family.
Your responsibilities will include:
- Monitor search algorithms set by search engines to keep up with changes in the SEO landscape
- Encourage external sites to link back to the site of the organization
- Drive targeted and loyal traffic to the website through effective community-building
- Employ user experience (UX) and conversion rate optimization methods to turn visitors into more active users
- Continually check search terms, rankings and analytics to monitor the performance of websites and make recommendations for improvement
- Track, report, and analyze website, GMB and other organic channel analytics
- Perform ongoing keyword discovery, expansion and optimization and Optimize copy and landing pages for search engine marketing
- Work with the content and tech development team to ensure SEO best practices are properly implemented
- Build a strong hyperlocal presence for the brand through website and GMB listings
- Build on social media SEO on Facebook, Instagram and Youtube
- 1-2 ears of experience in a similar role
- Expert in Google Analytics, Google Search Console, Google My Business
- Should be well versed with SEO tools such as SEM rush, etc.
- A strong portfolio to demonstrate your skill set
- Strong Data-driven orientation and analytical mindset