Performance Marketing Specialist

Locations: Bangalore


Are you someone who drinks, eats and breathes Digital. Do you treat Data as God? Do you believe in the power of advertisement, and know how to leverage them to create a high conversion ad campaign?

If your answer was Hell Yeah! To all the above questions, then we have the perfect opportunity for you

We are on the lookout for a Performance Marketing Specialist with an analytical bent of mind to join us on our journey to the becoming every child’s safe and happy space in the country

About Us:

KLAY has been consistently recognised as the Best Day-care & Prep school in India with an unwavering focus on providing the right learning environment & resources and unmatched childcare facilities.

2000+ KLAY educators spread across 150+ centres in India across 7 cities Pan India are united in their mission to nurture every child’s gifts and be the trusted parenting partner of every family.

Requirements:

Your responsibilities will include:

  • Creating & executing effective conversion driven performance marketing campaigns on Facebook, Google and Affiliates
  • Reporting on marketing KPIs like leads, conversion rates, website traffic, ROAS, social media engagement, etc.
  • Manage all digital campaigns, from ideation to media planning to optimization and performance analysis
  • Drive marketing programs that are highly targeted basis our on-site centres and at-home service availability
  • Establish processes for monitoring, measurement, and optimization through institutionalizing performance marketing metrics that correlate to business impact
  • Drive digital marketing efficiencies and reach through continuous communication testing (a/b), innovation using different platforms and new products/formats, active co-creation and planning with our agency partners
  • Analyse sales funnels, trends & understanding customer behaviour
  • Research & implement marketing tools to boost our promotional efforts
Ideal Candidate:

  • 2-3 years of experience in a similar role; Google Adwords and FB Blueprint certified professional preferred
  • Expert in creating & executing successful campaigns on Facebook, Instagram & Google Adwords
  • A strong portfolio to demonstrate your skill set
  • Experience in handling large-scale campaign planning, optimization for both performance and brand impact
  • Strong Data-driven orientation and analytical mindset with a focus on ROAS
Get to know us better!