Marketing Manager

Locations: Bangalore

KLAY is looking to hire a Consumer Marketer for its new businesses; businesses that came to life during the pandemic that require a new direction and thought process to sustain their revenues. If new product innovation, go to market strategies and execution and digital performance marketing for customer acquisition are aspects that excite you and you have relevant experience in these domains, read more to know about the role.

About Us:

KLAY has been consistently recognised as the Best Day-care & Prep school in India with an unwavering focus on providing the right learning environment & resources and unmatched childcare facilities.

2200+ KLAY educators spread across 150+ centres in India across 7 cities Pan India are united in their mission to nurture every child’s gifts and be the trusted parenting partner of every family.

Responsibilities :

Your responsibilities will include:

  • Create monthly & quarterly region wise, business wise marketing plans for the budgeted admission targets
  • Collaborate with the larger marketing team for execution of the marketing plan across the different marketing channels like Google, Facebook, Emailer, Whatsapp, IVR, Social media.
  • Create and refine the product positioning and go to market communication for different businesses as the business grow and evolve
  • Manage all paid digital campaigns, from ideation to media planning to optimization and performance analysis
  • Creating & executing effective conversion driven performance marketing campaigns on Facebook, Google and Affiliates
  • Reporting on marketing KPIs like leads, conversion rates, website traffic, ROAS, social media engagement, etc.
  • Establish processes for monitoring, measurement, and optimization through institutionalizing performance marketing metrics that correlate to business impact
  • Analyse sales funnels, trends & understanding customer behaviour
  • Research & implement marketing tools to boost our promotional efforts
Ideal Candidate:

  • 7-8 years of experience in a digital marketing role
  • Expert in creating & executing successful campaigns on Facebook, Instagram & Google Adwords
  • Experience in consumer marketing and go to market campaign execution
  • Experience in handling large-scale campaign planning, optimization for both performance and brand impact
  • Strong Data-driven orientation and analytical mindset with a focus on ROAS
Get to know us better!